Team UT would like to wish everyone a safe and happy holidays!

Looking toward the new year, we thought it would be the right time to highlight a book on ways to creatively sell: “There’s a Customer Born Every Minute: PT. Barnum’s Amazing 10 ‘Rings of Power’ For Creating Fame, Fortune, And A Business Empire Today – Guaranteed!” by Joe Vitale. Some of you will remember for the “Hoopla” book review we noted CPB’s special interest in P.T. Barnum, and his marketing prowess is certainly worth looking deeper into.

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This week’s Sports Business Journal features a story on our Duke Blue Planet web site: “Duke Basketball Getting Stand-Alone Web Site”, by Michael Smith.

The article focuses on unique ways schools are creating and controlling their own content.

Congratulations to Dale Jr. on winning his sixth consecutive National Motorsports Press Association/Chex Most Popular Driver Award with more than 1.2 million votes.

Playing Now @: www.DaleJr.com

Coming off her history making 1st win, Danica’s site had record traffic numbers this year, and AOL announced today that she topped their Year End Hot Search list for the Athlete category.

We recently talked with Tod Leonard of the San Diego Union-Tribune for a story he was doing on athlete sites, and he also includes comments from several of our partners in the feature article out today.

We’ve been involved with producing athlete sites since 1999, and for as much as the category has changed it has also stayed the same in many ways. We’re in the process of updating a white paper on athlete sites that we wrote in 2002, and we’ll be posting the new version for download in the next two weeks.