UT NEWS & Updates
ARod.com – Really an Official Site?
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Last week we wrote about how A-Rod should use his official site (www.ARod.com) to help deflect some of the press surrounding the recent revelation he used an illegal substance from ’01-’03. At that point the site didn’t have one mention of the story, let’s see if there’s been any update…
SI Swimsuit Issue – Team UT
The new Sports Illustrated Swimsuit issue is out today and it once again includes Danica – check out some of her photos and video online here. Dale Jr. and Martin Truex Jr. also took part in a shoot with two SI swimsuit models for USA Today WEEKEND‘s annual NASCAR cover/poster issue. For more info on that click here.
Official Sites & Public Relations
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Today marked two big announcements (albeit very different) in the sports world – the birth of Tiger’s second child, and A-Rod admitting to using steroids. Another recent big sports PR story was Michael Phelps pot photo. Let’s review how each was handled…
Super Bowl Ads
The best ad of the night was the one on the field by the Pittsburg Steelers taking their NFL best 6th Super Bowl title. Is there a better brand in team sports – don’t think so. Here’s our take on the rest of the ad lineup…
Coca-Cola – Our favorite was the “Heist” ad, production level on the concept was incredible, and it hit a home run on the “Open Happiness” tag.
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Featured FWA Wallpaper!
I’d like to thank the FWA (Rob Ford and everyone else behind the scenes) for featuring my FWA STEAK wallpaper today! The idea and inspiration behind the wallpaper is kind of funny.
One day I took a nap, woke up and I was craving steak for some reason. I had been thinking about doing an FWA Wallpaper for awhile but I just never got around to it. So, the combination of my hunger for a steak that day and my desire to design an FWA Wallpaper merged into one to create a tasty visual treat, lol.
“Blue Planet” Press
Our “Duke Blue Planet” website for the Duke Men’s Basketball Program was profiled in a feature article, “It’s their world: Duke basketball launches own Web site to help control message” in the January edition of the Team Marketing Report.
It’s their world: Duke basketball launches own Web site to help control message”
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