UnCommon Thinking

Happy B-Day

Posted by Team UT on October 10th, 2008 UnCommon News

Happy Birthday to Dale Jr., who turns 34 today. Since making his NASCAR Sprint Cup Series debut at age 24, Dale Jr. has recorded 18 wins, 85 top-five finishes, 135 top-10s and eight pole positions. He has logged 91,292 laps and led 6,381.

“Hoopla”

Posted by Team UT on October 7th, 2008 Advertising, Books

With the recent Microsoft ad campaign launch and news that Alex Bogusky will be authoring a diet book, i thought it was a good time to revisit the book by Crispin Porter Bogusky – “Hoopla”. Originally released in late 2006, the book written with Warren Berger provides an inside look at the philosophy and work of the agency. At 432 pages, the book seems big, but includes a lot of pages filled with images of their work, so it’s not a long read.

Team UT Sports Wrap

Posted by Team UT on October 6th, 2008 UnCommon News

Chase Update:
A rough day on the guys at Talladega in the Amp Energy 500. It started with big possibilities as Martin, Kyle, and Dale Jr. ran at or near the front early all leading laps, then Martin got caught in a wreck on lap 68 and would end up in 41st place.

“The Power 100″ Poll

Posted by Team UT on October 3rd, 2008 Sports Marketing, UnCommon News

The 2nd Annual BusinessWeek “Power 100″ poll ranking the most powerful people in sports is now out with Tiger Woods taking the top spot.

Couple notes on the rankings:

-UnCommon Thinking clients ranked: (1) Tiger Woods, (38) Dale Earnhardt Jr., (50) Danica Patrick. Note on David Beckham below.

Team UT Sports Wrap

Posted by Team UT on September 29th, 2008 UnCommon News

Chase Update:
Dale Jr. finished in 13th, Kyle in 28th, and Martin in 43rd yesterday at Kansas. Dale Jr. moved up one spot to 8th, Kyle remained in 12th, and Martin dropped one to 16th. Amazing what has happened to Kyle the last three weeks, after dominating for the first 26 weeks – never would have guessed he would struggle with mechanical problems the way he has.

David Beckham in Chicago:
David and the Galaxy were in Chicago to play the Fire on Thursday, but they fell 3-1. “That’s soccer,” David said after the game. “Some days are good and some are bad. We need to pick ourselves up from here. We are running out of games.”

Exciting new features coming in Flash CS4 Professional!

Posted by Team UT on September 28th, 2008 Interactive

Lee Brimelow over at www.gotoandlearn.com just released a video tour of some of the new features in Flash CS4. All I can really say is WOW. First of all, the whole interface has changed. However, no need to worry…it’s changed for the better. It’s actually similar to the interface of After Effects. The two main features that really got me excited were the new animating features and especially the Inverse Kinematics (bown tool) feature.