UT NEWS & Updates

Lance Goes For #8

Posted by Team UT on September 10th, 2008   Sports Marketing

Congrats to Lance on his announcement to come back to competitive cycling and go for an 8th Yellow Jersey. Cycling has been hit hard overseas and in the US (Tyler Hamilton – Floyd Landis) with drug accusations and outings, and Lance will bring it some needed exposure. We did two projects for Lance during his Yellow dominance, so we’ll definitely be watching his comeback closely.

Many (press and naysayers) will try and belittle him with more accusations, but with a planned open testing program and production crew documenting his every move, we’re looking forward to seeing Lance on the podium next July in Yellow of course and basically shoving it to anyone who thought he did it before with a shortcut.

Sampras – Still!

Posted by Team UT on September 9th, 2008   Sports Marketing

With Roger Federer taking the US Open title yesterday making for a total of 13 GS titles, it was only a matter of time before the yahoos in the media put out columns/blogs/whatever asking who is the greatest. Fact is until someone gets 15 – Pete is and will always be The Greatest in tennis. Why even waste an entire column on the question? Federer has 13, Pete has 14 – so yea Pete is the Greatest. Federer goes and gets 14 he’ll be in the same sentence. He gets 15 he lays claim to The Greatest. Common Sense was a class that a lot people missed in school….

Team UT Sports Wrap

Posted by Team UT on September 8th, 2008   UnCommon News

Great Scott!!
Congratulations to Scott on winning his second Indycar title. Great atmosphere at the race yesterday with the grandstand full and Helio coming from the back to hold off Scott for the win in the 2nd closest race in Indycar history. Scott had 6 wins (including they Indy 500) and 6 poles this year in a dominating performance.

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“Management – Revised Edition”

Posted by Team UT on September 3rd, 2008   Books

USA Today included an article on Peter Drucker’s “Management – Revised Edition” and some of the themes that is covers. The article also noted another very helpful book, “The Five Most Important Questions You Will Ever Ask About Your Organization” with Jim Collins.

The 5 questions it covers are:
What is Our Mission?
Who Is Our Customer?
What Does the Customer Value?
What Are Our Results?
What is Our Plan?

LPGA – English Only

Posted by Team UT on August 29th, 2008   Sports Marketing

Much talk has been made of the The LPGA looking to put in place a policy that will require all of its players to pass an oral evaluation of their English skills by the end of 2009. Players who fail to speak the language “effectively” will be suspended until they meet the as-yet-undefined standard.

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Batman ARG Campaign

Posted by Team UT on August 28th, 2008   Interactive

“Creativity” recently posted an interesting interview with Susan Bonds and Alex Lieu of 42 Entertainmant covering their ARG campaign for The Dark Knight.

Check it out here, and learn more about it at the Dark Knight AGR Wiki here, and for good definition of what exactly is an AGR click here.

 

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